About Us
Family-Owned.
Locally Operated.
Built on Roofs That Last.
Since 2006, we've protected more than 8,000 homes across Greater Houston, Dallas, Austin, and San Antonio with honest assessments, quality craftsmanship, and roofing systems built to stand up to Texas heat, hail, and hurricanes.
Trusted Manufacturers & Certified Partners
Our Story
Why We Started
Innovative Roofing Services.
Built by Locals,
for Texas Homes.
Houston · Dallas · Austin · San Antonio
Innovative Roofing Services started in 2006 with one truck, a handful of tools, and a simple frustration: too many homeowners were getting burned by roofing contractors.
Storm chasers rolled into town after every hail event, promised quick fixes, then disappeared. Established companies weren't much better: high-pressure sales, subcontracted crews, and no accountability once the check cleared. Homeowners were paying good money for work that didn't last.
We believed there was a better way. So we built one.
From day one, we committed to five things: honest assessments, written pricing, our own trained crews, written workmanship guarantees, and answering the phone, not just when you're buying, but two years later when you have a question.
Fifteen years later, we've completed over 1,000 roofs across Houston, Dallas, Austin, and San Antonio. We've earned manufacturer certifications and tons of 5-star reviews.
But the standards haven't changed. We still show up when we say we will. We still tell homeowners the truth, even when it costs us the job.
We didn't start this company to be the biggest. We started it to be the one homeowners actually trust.
Want to Work With a Team You Can Actually Trust?
Schedule a free inspection and we'll assess your roof, answer your questions, and give you honest recommendations.
Our Values
What We
Stand For.
Every roofing company says they value quality, honesty, and customer service. Most of them are just words on a website.
We'd rather show you what those words actually mean in practice. Here are the five rules we run this business by every single day.
Honesty First
We'll tell you when a repair will do the job, even when a full replacement would pay us more.
That's not a sales tactic. It's how we sleep at night. If your roof has another five years in it, we'll say so and show you why.
Craftsmanship
We install every roof like it's going on our own home.
That means proper ventilation, correct fastening patterns, quality underlayment, and detail work that most crews skip. It's the difference between a roof that lasts 15 years and one that lasts 30.
Communication
You'll always know what's happening and when.
From the first inspection to the final walkthrough, we keep you updated. No silence, no guessing, no chasing us for answers. If something changes, you'll hear it from us first.
Accountability
If something isn't right, we make it right. No arguments. No excuses.
Every job comes with a written workmanship guarantee, and we stand behind it. That's not a marketing promise. It's a commitment we've honored on thousands of roofs.
Community
We hire locally, buy locally, and give back locally.
Our crews live in the communities we serve. Our kids go to school here. When we help a neighbor after a storm, it's not a photo op. It's just what neighbors do.
Want to Work With a Team That Lives by Its Values?
Every value above is something you can verify. Ask us about our workmanship guarantee. Ask us what happens if something goes wrong. Ask us who actually shows up on your roof. We'll tell you straight.
Our Track Record
Numbers Don't Lie.
Here's What 15 Years Looks Like.
Anyone can claim to be a great roofing company. Proving it takes more than words—it takes a track record built over decades, across thousands of roofs, in the toughest climate in the country.
20+
Years in Business
Two Decades of Roofing Texas
We've been roofing Texas homes for over two decades, through hail seasons, hurricane seasons, and everything in between. Longevity in this industry means something. Storm chasers don't last. We did.
1,000+
Roofs Completed
Thousands of Completed Projects
From single repairs to full commercial replacements, we've completed more than 1,000 projects across Houston, Dallas, Austin, and San Antonio. Every one of them is a reference we're proud to stand behind.
98%
Customer Satisfaction
A Rating We Earn, Not Buy
We track every project and every review. Our 98% satisfaction rating is the result of showing up on time, charging what we quoted, and standing behind our work.
4.8
Stars on Google
Hundreds of 5-Star Reviews
Hundreds of homeowners have reviewed us on Google and our average rating is 4.8 out of 5. We don't chase reviews. We just do the work, and the reviews follow.
4
Major Markets Served
Four Cities, One Standard
We serve Houston, Dallas, Austin, and San Antonio, plus the surrounding suburbs and communities across each region. Four markets. One standard.
24/7
Emergency Calls Answered
Someone Always Picks Up
Roof emergencies don't wait for business hours. We answer the phone around the clock, 365 days a year, including holidays. When water is coming in, someone picks up.
Want to Join the List?
Schedule a free inspection and we'll assess your roof, answer your questions, and give you honest recommendations. When the work is done, you'll know why 1,000+ homeowners already trust us.
Recent Roofing
Projects
We could tell you we do great work. But we'd rather show you. Every project below was completed in homes and businesses just like yours.
Ready to See Your Roof on This List?
Every project starts with a free inspection. We'll assess your roof, document any issues, and give you honest recommendations.
Frequently Asked Questions
Before You Trust Anyone
With Your Roof.
Before you trust anyone with your roof, you should know who you're working with. Here are the questions we hear most.
We've been roofing Texas homes for over 15 years. We've completed more than 8,000 roofs across Houston, Dallas, Austin, and San Antonio.
In an industry where storm chasers come and go, we've stayed. And we plan to stay for a long time.
Yes. We're based in Cypress, Texas, and we serve the entire Greater Houston area, plus Dallas, Austin, San Antonio, and the surrounding communities.
Our crews live in the markets we serve—we're not flying in from out of state after a storm. When we say we're local, we mean it.
Fully. We're licensed, bonded, and insured in the state of Texas. That means if anything goes wrong on your property (an accident, damage, or liability issue) you're covered. We also carry full workers' compensation for every crew member.
You should never have to wonder whether your contractor is legitimate. We are.
Yes, two kinds. Every installation comes with a manufacturer's warranty on materials (backed by brands like GAF, Owens Corning, and CertainTeed) and a written workmanship guarantee from us.
If something isn't right, we come back and fix it. That's our promise, and we put it in writing.
We're certified by several of the industry's leading manufacturers, including GAF, Owens Corning, and CertainTeed. These certifications mean we've met strict installation standards and can offer stronger warranties on your roof.
We'll walk you through the options during your consultation and recommend the best fit for your home and budget.
We use our own crews. Always. We don't subcontract to the lowest bidder or hire day labor after a storm.
Our installers are trained, certified, and accountable to us—which means they're accountable to you. That's one of the biggest reasons our work holds up when others don't.
We're Happy to Answer Them.
Call us anytime or request a free inspection online. We're available 24/7 and happy to talk through your roof, your options, and what makes sense for your home.